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#Masterwriter 3.0 equivalent manual#
So Baldwin cut to the chase and studied ''Coma'' as if it were a how-to manual for becoming a millionaire. ''If I want to build a cabinet, I can walk into the woods and cut down a tree - but what's the point in doing that when I can just go to a lumberyard?'' he said cheerfully.īaldwin had read that Robin Cook, the author of ''Coma,'' the book many consider to be the first big medical thriller, had studied 100 best-selling novels to map out his book. Years of toting lumber and hammering nails convinced him that if a master cabinetmaker could teach him to create something of value out of wood, a master writer of commercial fiction could teach him to make millions on the page. His approach to the problem was methodical, if cynical. Whether or not ''The Eleventh Plague'' actually becomes a best seller, Baldwin has already succeeded according to a simple plan he hatched a long time ago: come up with a book idea that will make a pile of money. ''And when a thriller works, it works in a pretty significant way.'' ''The thriller category is exciting to publishers because it appeals to women and men,'' Maryles said. In an industry in which it is a given that most fiction readers are women, thrillers have a singular importance, according to Daisy Maryles, executive editor of Publishers Weekly. The consolidation of the publishing industry into a few major houses only exaggerates the potential cost of losing out on the next brand-name superstar.
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And no editor wants to see the next Grisham slip away for lack of a measly million dollars. The remark underlined an increasingly stark reality of the publishing business today: one successful book can turn an author into an entire industry in the manner of a Tom Clancy or John Grisham. ''I don't think the people who will buy the book will care about reviews.'' ''I fully expect this to be a best seller,'' Reverand said just as the novel was going to press. Nor are they concerned about some of the early reviews, which seem to reflect the process. None of this remotely bothered the authors, John Baldwin, a 53-year-old writer making his living as a carpenter, and Dr. And that line is fear.''īy the time ''The Eleventh Plague,'' just published by HarperCollins, was in production, it had been rewritten by the two authors and by a book doctor, heavily worked over by the in-house editor, Diane Reverand, re-edited in round-robin fashion by all the players and generally put through the publishing equivalent of a meat grinder. There's a fine line between garbage and gold here. ''Now, suddenly I'm about to get into trouble for not showing her a hot property. ''If I had given that manuscript to my boss a week earlier, I would have been yelled at for wasting her time,'' the editor said. A colleague advised him to lose the manuscript. By the time a stack of copies was delivered the next morning, word was out that bids were approaching a million dollars. He pulled the manuscript out of the reject pile and sent it to the photocopy department. Then he heard the buzz on the book - a thriller combining viruses, terrorists and a large dose of biblical apocalyptic paranoia - and decided to distribute it around the office. One of the first editors to see the 640-page manuscript dismissed it as unpublishable and shoved it to a corner of his desk.
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It was sold on a phrase and bought with the idea ''We can fix it.''